Les Grappes magazine with le parisien
The magazine Les
Grappes & Le Parisien
Everything you always wanted to know about wine but never dared to ask

Internet, this word is an integral part of our vocabulary and our daily lives. The first reflex today when looking for something is to look on the Internet. It also works for the places you want to visit, you look at the address, opinions, photos... The impact of the web on companies is therefore no longer to be proven and is constantly expanding. It is therefore essential to take into account your institution's e-reputation and to include it in your development strategy. The challenge is to publish relevant, adapted and above all regular content.

What is appropriate content?

The basis of your content must be the Google information sheet. This is the first thing that appears when you search for an establishment on Google. This sheet is a bit like an identity card and contains the main information about your company. If this form is not or incorrectly completed, it may be detrimental to you.

Then, your entire company must be visible on the Internet. The customer must be able to find you quickly by typing your name in the search bar. It also involves a website on which navigation is easy and instinctive, whether the customer is on a phone or a computer.

The website must also be complete, the customer must be able to find all the information he is looking for or be able to contact you if he wants more. Everything must be displayed: menu, services, photos, customer reviews and if possible a way to book directly via your site. The content must stand out, sometimes it is wise to create a blog on your website to be able to publish even more content related to your business. This content will attract traffic to your website.

Having a complete website is no longer enough these days, you also need to be present on social networks. Facebook, Instagram, Twitter, Youtube, you must be everywhere! It is also important to publish content regularly on these networks so that your subscribers do not forget you and that the curious who do not yet know you can discover your world. On your social networks we need to find your contact details, the link to your website and beautiful pictures. Customers also like accounts that interact with their subscribers and respond to comments and messages. In addition, it is an effective way to react directly when some clients are dissatisfied and prevent the situation from escalating.

Opinions on your establishment are important

Opinions are very important because this is what your potential customers look at before coming to your establishment, you should not neglect them. You must therefore encourage customers to leave their opinion on your site because it builds loyalty and gives a sense of trust to future customers which can only strengthen your credibility. Once the opinions have been left, it is very important to answer them, whether they are good or bad. Especially if they are bad, not answering them would be to your disadvantage because "whoever says the word consents", you will have to take the time to answer to understand what was wrong, fix the situation if possible, apologize and make sure that the mistake is not made again. And if the negative comment is not justified, then you will have the opportunity to set the record straight for those who see it understand the situation and do not rely on it.

Whether the opinion is positive or negative, always invite the customer to come back, to confirm his positive opinion or on the contrary to forge a new opinion! Use humour in your answers and a light tone because these opinions are only positive in the end. They allow you to know what likes and dislikes and to constantly improve.

Lou Dubois for Les Grappes

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