Les Grappes magazine with le parisien
The magazine Les
Grappes & Le Parisien
Everything you always wanted to know about wine but never dared to ask

Any wine list must respect certain basic rules, but when it comes to a wine list in a hotel, other specificities are added and you must be very careful.

Meet the expectations of your customers

First of all, your wine list must perfectly target your customers.

It should be noted that in general foreigners do not always have a great knowledge of wines, so they will first turn to wines that are familiar to them. This means that you must absolutely offer on your menu wines that are known throughout the world and that speak to us all. It is impossible to have a complete hotel wine list if we do not find Chablis or Saint-Joseph in it. You will have to have some basics but also propose for customers who know more about it and are looking for the rare gem of regional appellations, and small producers who stand out from the others.

Foreign customers love and know mainly the grape varieties rather than the wines, they will regularly ask for a bottle of Chardonnay or Sauvignon for example, so it is up to you to propose wines that will suit them and explain why.

Telling a story

Each wine list must tell a story and your staff must be able to tell it. Your customers expect quality wines and expect you to know your wines perfectly. It is necessary to seduce the customer, and to think of putting forward the winegrower. The customer needs to be guided in his choice of wine and will lean towards a winemaker rather than another if he knows part of his story or an anecdote about him. Your wine list must be complete and it is smart to choose to work on known references from small producers. These small producers will be the asset of your wine list for your hotel.

Make a map in the colours of your hotel

Finally, the card must match your hotel and match what you are offering. Food and wine pairings are very important in a hotel, an alliance between a dish and a successful wine makes it possible to live an unforgettable moment and to multiply the flavours tenfold. The customers will keep a beautiful and especially good memory of their meal. You must also offer wines according to the seasons and always offer a wine from the region where your hotel is located. Some customers like to find local products when they are in a hotel.

The little something extra

Organizing events in your hotel to introduce your guests to your beautiful wine list is the best way to seduce them. You can bring in winegrowers, promote a cuvée, offer them to participate in a tasting... They like to live unique experiences.

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