If the United States is the king of wine tourism, France has not yet said its last word. In order to promote French wine tourism, Laurent Fabius, the Minister of Foreign Affairs, launched Visit French Wine, a showcase on the vineyards of all regions of France.
To launch the site, Laurent Fabius started from the observation that beyond a product, wine has become above all a culture. "Tourists are looking for stories, products of excellence, and to give meaning to what they eat and drink." Visit French Wine aims to become THE French showcase for wine tourism and to increase visits to cellars and vineyards by contributing to the opening up of our territories. The idea is that as many people as possible, whether French or foreign, can discover our culture and our terroir through wine.
The importance and growth of wine tourism have strongly pushed Laurent Fabius to launch Visit French Wine, online since February 9. The site, which is bilingual in English and French, aims to reach an international audience. It allows you to browse between different offers of stay in the vineyards, to consult technical data sheets of the major wine-growing regions (Bordeaux, Burgundy, the Loire...) as well as portraits of winegrowers. Its content, which presents the offer from all regions of France, is destined to be enriched over the months. The sleek design makes it easy for mobile users to access the system.
3 million tourists visited a French site in 2010; with Visit French Wine, the objective is to increase to 4 million in 2020. At a time when Asian and American customers are the most numerous during vineyard visits, Visit French Wine will help to win even more wine tourists.
Visit French Wine is a beautiful revenge on the Evin Law, recently dusted off by the Caesar amendment which now makes it possible to have freedom of information about the French vineyard and terroir. Atout France and the Conseil Supérieur de l'oenotourisme, which have been working to develop oenotourism internationally for several years, have largely supported the project.
The site was created in partnership with private sites to present their wine tourism products. Among them: Relais & Châteaux, Moët Hennessy, Château Smith Haut Lafitte, Château du Clos de Vougeot, as well as other companies offering quality products.
Tiphaine (Les Grappes)