Champagne at James Bond, great vintages at Pixar, Californian wine in American series... it seems that product placement has become the new marketing strategy of certain estates. What bottles of wine are hidden in our favorite movies? Here is a nice panel of the biggest wine product placements.
Released in 2013, the film features Leonardo Dicaprio in a version of Gatsby The Magnificent very bling bling. History? In the 1920s, a writer's apprentice leaves deep America to live on the New York coast. He is quickly intrigued by his billionaire neighbour who organizes party after party in his big villa. Of course, the champagne is flowing, and not just any champagne, because it is Moët & Chandon!
In a film about French gastronomy, it's hard not to find some beautiful Bordeaux wines. And it is precisely because Château Cheval Blanc, a Saint-Emilion grand cru, holds an important place in Disney's cartoon, since it is the perfect accompaniment to the ratatouille served to the very dark culinary critic.
If there is one Californian estate that has fully integrated product placement into its marketing strategy, it is Clos du Val. Doesn't that mean anything to you? But if, remember, you've already seen its brown label in many American series: Sex & the City, Desperate Housewives... You can even find it in Hollywood in My Beloved Witch or else The Terminal.
Here's a great vintage that hadn't asked anyone for anything. The director of the château discovered that his wine was mentioned in the film along with all the other spectators. A pleasant surprise when we know that Louis de Funès and Claude Zidi, the director, were both great lovers of this wine.
We were talking about it in another article, Bollinger being the official champagne of the tumultuous MI6 employee, we often see 007 sipping a small glass between two fights. Small compilation:
Fruits Qu'on Fit (for Les Grappes)