Champagne at James Bond, great wines at Pixar, Californian wine in American series... it seems that product placement has become the new marketing strategy for some domains. What bottles of wine are hidden in our favorite movies? Here is a nice selection of the biggest wine product placements.
Released in 2013, the film highlights Leonardo Dicaprio in a version of Gatsby The Magnificent very bling bling bling. The story? In the 1920s, an apprentice writer left deep America to live on the New York coast. He was quickly intrigued by his billionaire neighbour who organized a party in his big villa. Of course, champagne flows freely, and not just any champagne, since it is Moët & Chandon!
In a film about French gastronomy, it's hard not to find some very beautiful Bordeaux wines. And Château Cheval Blanc, a Saint-Emilion grand cru, plays an important role in Disney's cartoon, since it perfectly accompanies the ratatouille served to the very dark culinary critic.
If there is one Californian estate that has fully integrated product placement into its marketing strategy, it is Clos du Val. Doesn't that ring a bell? But if, remember, you've already seen its brown label in many American series: Sex & the City, Desperate Housewives... You can even find it in Hollywood in My Beloved Witch or even The Terminal.
This is a great vintage that hadn't asked anyone for anything. The director of the castle discovered that his wine was mentioned in the film at the same time as all the other spectators. A pleasant surprise when you consider that Louis de Funès and Claude Zidi, the director, were both great lovers of this wine.
We talked about it in another article, Bollinger being the official champagne of the tumultuous MI6 employee, we often see 007 sipping a small cup between two fights. A small compilation:
Fruits Qu'on Fit (for Les Grappes)