Les chiffres pour tout savoir sur l'oenotourisme - Les Grappes

Figures to know everything about wine tourism

How many wine tourists in France in 2016?

According to Atout France, in 2016, 10 million French and foreign tourists visited French vineyards. Among the curious, 58% were French and 42% foreigners. A 33% growth compared to 2009! This is partly explained by the increase and diversification of the offer, supported by more intense communication.

What are the economic benefits of wine tourism?

Around 1250€: this is what visitors spend on average during their wine tourism stay. This figure tends to increase with the increase in the number of foreign tourists with high purchasing power who come to explore French vineyards (according to Atout France). The latter would spend an average of 250€ in the consumption and purchase of wine directly at the property.

In total, the overall expenditure of wine tourists would amount to 5.2 billion euros in France in 2016 (Atout France figures).

What are the favourite places for wine tourists to visit ?

It is no surprise that Bordeaux and Champagne are at the top of the list of the regions most visited by tourists. With respectively 18% and 17.2% (Atout France figures) of the total catchment of wine tourists, these two regions attract more than one visitor out of 3. Thanks to their notoriety and prestige, the two victorious regions remain at the top of the ranking.

Behind, we find Alsace, with 16.9% of all visits, which seduces thanks to its rich soil and its atypical traditions. Burgundy follows it very closely with 16.2% of wine tourists.

Other wine regions, such as the Loire Valley, Provence or the Rhone Valley share the rest of the visits. They total respectively 13%, 11.5% and 11.5% of the total number of wine tourists in 2016.

Lucas Chartier

Want to discover the French vineyard?

Les Grappes offers many activities and tastings at winegrowers' homes in all French wine-growing regions

You might like...