Les chiffres pour tout savoir sur l'oenotourisme - Les Grappes

Figures to know everything about wine tourism

How many wine tourists in France in 2016?

According to Atout France, in 2016, 10 million French and foreign tourists visited French vineyards. Among the curious, 58% were French and 42% foreign. A 33% growth compared to 2009! This is partly explained by the increase and diversification of the offer, supported by more intense communication.

What are the economic spin-offs linked to wine tourism?

Around €1250: this is what visitors spend on average during their wine tourism stay. This figure tends to increase with the growing number of foreign tourists with high purchasing power who come to explore French vineyards (according to Atout France). The latter would spend on average 250€ on the consumption and purchase of wine directly at the property.

In total, the overall expenditure of wine tourists would amount to 5.2 billion euros in France in 2016 (Atout France figures).

What are the favourite places for wine tourists to visit?

It is no surprise that Bordeaux and Champagne are at the top of the list of the regions most visited by tourists. With respectively 18% and 17.2% (Atout France figures) of the total number of wine tourists, these two regions attract more than one visitor in three. Thanks to their notoriety and prestige, the two winners keep the first place in the ranking.

Behind them is Alsace, with 16.9% of all visits, which seduces thanks to its rich terroir and atypical traditions. Burgundy follows very closely with 16.2% of wine tourists.

Other wine-producing regions, such as the Loire Valley, Provence orthe Rhone Valley share the rest of the visits. They account respectively for 13%, 11.5% and 11.5% of the total number of wine tourists in 2016.

Lucas Chartier

Want to discover the French vineyard?

Les Grappes offers many activities and tastings at winegrowers' homes in all French wine-growing regions

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