Comment promouvoir son offre oenotouristique ? - Les Grappes

How to promote your wine tourism offer ?

You are a winegrower and would like to publicise your wine tourism offer? Les Grappes gives you a few tips on how to increase the number of visitors to your estate!

Make promotional offers

Organize a contest

Whether you are a recent or experienced player in wine tourism, it is important to promote your offer to attract more and more visitors. "Try to win a visit to the estate and a tasting for 4 people", you can relay the slogan on social networks, newspapers or local radio stations. Organising a competition is an effective way to remind the curious French and foreign visitors that your domain is opening its doors: at your clicks, get set, go!

Give samples

If you already welcome wine tourists, give samples to visitors. A tourist visiting your estate is a potential consumer. So in addition to tasting, don't hesitate to give samples of your wines to wine tourists: this will increase the chances that they will come back and buy in the future.

Create a loyalty card

Building customer loyalty is important, and wine consumers are all the more sensitive to this as they remember the wines they liked or disliked. So create a loyalty card and offer a free visit or a bottle of wine after a certain number of visits to the estate for example. The business card is also an effective means of communication where customers will be able to find your contact details.

Communicate about your wine tourism activity and your products

Advertising

Communicating your wine tourism offer is essential as dozens of wineries also offer visits and tastings in your region. The demarcation of your farm from the others depends on its promotion. The winning solution: a sign at the entrance of the domain. Simple and effective, it attracts the visitor's attention. To do this, choose simple and clear words, written in large size, which quickly make it clear that your house offers a visit to the vines, a tasting in your cellars or a horse ride.

Expose your estate in the media as an actor of wine tourism

Social networks are more present than ever in contemporary communication and promotion strategies. If you want to be recognized as a player in wine tourism in your region, post your offer on your Facebook, Instagram or Twitter pages. Publish content such as photos, user reviews or information brochures so that visitors can project themselves into their wine tourism experience.

Regional newspapers and local radio stations are also a good way to convey your offer and inform as many people as possible.

Hand out business cards or flyers to your visitors

In the same vein, it is necessary to accompany your customers' purchases with a business card or a flyer. This cheap support (made by you if you have the Do It Yourself spirit) allows you to give basic information, such as your contact details or the different vintages produced, as well as other promotional information such as the presentation of your wine tourism offer.

Lucas Chartier

Want to discover the French vineyard?

Les Grappes offers many activities and tastings at winegrowers' homes in all French wine-growing regions

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