This year the Organic Vintage Fair has been 100% digitalized. Indeed, the health crisis continues and the market place number 1 for organic wines is reinventing itself for this 2021 edition. A digital platform has been set up to allow us to navigate from one stand to another and to get in touch directly with the exhibitors.
Since 1993, this fair has been the largest international organic wine fair organized by the professional association SudVinBio.
Millésime Bio presents only wine products from organic farming. The fair has also mandated Ecocert to ensure organic farming compliance for its visitors/clients.
In 2020, for its 27th edition, the exhibition had expanded by opening a new hall. The objective was then to welcome the 1300 exhibitors and 7000 professionals expected in optimal conditions.
In view of the continuing health crisis, the Millésime Bio exhibition had no choice but to bow to the digital age and reinvent itself. This approach is still rare in this field, but it can be encouraged by the success of the 1st Hopwine virtual trade fair, which brought together more than 3,800 visitors from 80 countries around the world.
Although digitalized, the Millésime Bio exhibition remains reserved for professionals in the sector. It is accessible via a connection to a dedicated platform. It is therefore behind digital stands that winegrowers will be able to showcase their estate. Visitors will have search engines at their disposal to help them navigate through the fair's digital aisles.
The experience of direct contact is not lost, as visitors will be able to communicate with exhibitors using an instant messaging system or videoconference.
Through these events, Hopwine and Millésime Bio prove that the wine world has the strength to reinvent itself and innovate in this pandemic context.
Find online the Millésime Bio exhibition from January 25 to 27, 2021.
More information on their website .
The Hopwine exhibition will be online from February 8 to 12, 2021.
More information on their website.