How can you increase your notoriety by diversifying your restaurant?

Updated on December 07, 2022

Making your restaurant profitable, especially during off-peak hours, can be a good way to expand your customer base and increase your reputation. To do this, you need to diversify and expand your offer through different options. We present you some of them:

1) Turn it into a coworking space

In France, there are nearly 3 million independent workers. These nomadic workers have a real need to find work spaces. These coworking spaces in full growth whose number was multiplied by 4 these last 3 years allow these workers to create a professional network, to share and to be surrounded.

Your benefit? Gain visibility, clients, and above all, make ends meet. Indeed, these independent workers benefit from your premises in exchange for a financial consideration.

The startup Frenchwork launched in 2016 is specialized in this field.

So don't hesitate; if your premises are suitable, if you have an attractive location and a decent wifi connection, go for it!

2) Turn it into an art gallery

Exhibit artists on the walls of your restaurant. On a one-time or permanent basis, exhibit!

Your benefit? In addition to entertaining your customers, it's a great way to get people talking about you in your neighborhood.

3) Participate in the fight against food waste

Beyond doing good for the planet and helping people, this action can allow you to turn this waste into profits.

Your benefit? Improve your restaurant's image, develop your clientele and, above all, build customer loyalty around a unifying project by joining thethe program to reduce food waste by 50% by 2025 signed by France, since April 2017, while improving your purchasing and inventory management.

To do this, you can be creative in the way you do things in terms of commitments. For example, the Simone Lemon is committed to buying and cooking "ugly vegetables" that are usually thrown away because they are not saleable. This is a concrete action since it avoids unnecessary food waste and is also profitable for the restaurant since these vegetables are bought at a reduced price.

4) Give cooking classes or organize thematic tastings

Animating your restaurant by organizing masterclasses, cooking classes and thematic tastings (wine, oysters, cheese, etc...) is a good way to make your establishment known and to make them discover some of the restaurant's flagship products. It also allows you to bring in customers outside of meal times and thus generate business during these off-peak hours.

Be creative, don't hesitate to bring in one of your producers to lead a class, to have your chef or a personality from the cooking world participate in your classes. Vary the themes while keeping your identity.

5) Create a delicatessen space

This is a current trend that allows you to highlight the products you offer in your menu: it can be wine but also the products you cook such as oil, mustard, honey, cheese ... This allows you to have a new source of income but also to retain your customers on specific products that they will find at any time.

In short, there are many ways to diversify your business and this will only strengthen the loyalty of your customers while developing it. This will help you to increase your revenues and to stand out among the increased competition in the restaurant world, as there are many players. And to keep up with the trends and developments in the restaurant industry, we've also listed the10 blogs and media to follow when you are a restaurant ownerA good way to find inspirations to diversify and bring novelty to your restaurant!

Need support?

Les GrappesLes Grappes, the French leader in the distribution of wine directly from the winemaker to professionals, facilitates the purchase of wine directly from the winemakers. Les Grappes centralizes the orders of more than 1,200 winegrowers with a single point of contact, from ordering to billing. We accompany cafés, hotels, restaurants, wine cellars in their choice of wines, but also in the realization of customized wine lists! According to your project, your tastes and your budget, we help you to choose the best wines in short circuit. To be put in contact with our team, click here !