How can you improve your online reputation?

Internet, this word is an integral part of our vocabulary and our daily life. The first reflex today when we look for something is to go and look on the Internet. This is also true for the places we want to visit, we look at the address, the reviews, the pictures... The impact of the web on companies is no longer to be proven and is constantly expanding. It is therefore essential to take into account the e-reputation of your establishment and to include it in your development strategy. The challenge is to publish relevant and adapted content on a regular basis.

What is adapted content?

The basis of your content must be the Google information sheet. It is the first thing that appears when someone searches for an establishment on Google. This form is a bit like an identity card and contains the main information about your company. If this form is not or badly completed, it can be detrimental to you.

Secondly, your entire company must be visible on the Internet. The customer must be able to find you quickly by typing your name in the search bar. This also requires a website on which navigation is easy and instinctive, whether the customer is on a phone or a computer.

The website must also be complete, the customer must be able to find all the information he is looking for or be able to contact you if he wants more. Everything should be displayed: menu, services, photos, customer reviews and if possible a way to book directly through your site. The content must stand out, sometimes it is wise to create a blog on your website to be able to publish even more content related to your business. This content will attract traffic to your website.

Having a complete website is not enough these days, you also need to be present on social networks. Facebook, Instagram, Twitter, Youtube, you have to be everywhere! You must also publish content regularly on these networks so that your subscribers do not forget you and that the curious who do not know you yet can discover your universe. On your social networks we must find your contact information, the link to your website and beautiful photos that catch the eye. Customers also love accounts that interact with their followers and respond to comments and messages. Moreover, this is an efficient way to react directly when some customers are unhappy and avoid that the situation gets worse.

Reviews on your establishment are important

Reviews are very important because it is what your potential customers look at before coming to your establishment, so you must not neglect them. You must therefore encourage customers to leave their reviews on your site because it builds loyalty and gives a feeling of trust to future customers which can only strengthen your credibility.

Once the reviews are left, it is very important to answer them, whether they are good or bad. Especially if they are bad, not answering them would be a disservice to you because "he who does not speak consents", you must take the time to answer to understand what was wrong, fix the situation if possible, apologize and make sure that the mistake is not made again. And if the negative review is not justified, then you will have the opportunity to set the record straight so that people who see it understand the situation and don't rely on it.

Whether the review is positive or negative, always invite the customer to come back, to confirm their positive opinion or to form a new one! Use humor in your answers and a light tone because these reviews are ultimately only positive. They allow you to know what they like, what they don't like and to constantly improve.

Lou Dubois for Les Grappes