Nos conseils aux restaurateurs - Comment le bar-restaurant Lao (Paris IX) a créé une carte des vins variée et dynamique avec un seul fournisseur ? Les Grappes

How did the bar-restaurant Lao (Paris 9th) create a varied and dynamic wine list with a single supplier?

About Lao

Lao, short for Laos, is a bar-restaurant on rue de Douai in the heart of Pigalle in Paris. When you enter, you will be immediately charmed by the (home-made) decoration and the good mood of the two owners Nina & Dani. Friends for more than 10 years, they realized their dream last April: to open their own Laotian bar!

"I was keen to democratize the Laotian cuisine (my country of origin), Asian cuisine too little known and to make it a little more modern, young and trendy".

The ambition expressed by Lao for his wine list:

"What we want to offer people is a variety of wines that regularly evolve according to changes in the menu & tapas" To achieve this goal, they expressed the following needs:

  • Be accompanied in the creation of a wine list adapted to their Laotian cuisine.
  • Order, follow the deliveries and its invoicing in complete autonomy.
  • Order in small quantities from a single supplier with a large offer.

Be accompanied in the creation of a wine list adapted to their Laotian cuisine.

For Dani and Nina, it was important that their supplier could accompany them throughout the development of the map. Nina and Dani practically gave carte blanche to one of Les Grappes' wine specialists to create their card. The only condition was that the wines on offer had to be a perfect match for their cuisine. "He was therefore invited to the tasting of the dishes. It was important for us that he was able to immerse himself in our concept and our cuisine to capture all the complexity and offer us the best possible food and wine pairings."

To ensure that the wines selected are well promoted, they also trained the Lao team in wine sales. "They helped us to make small cards on each wine to highlight their specificities, the grape varieties, the farming method practiced but also the history of their producer."

Order, follow the deliveries and its invoicing in complete autonomy.

"We are a young generation of new restaurateurs. No more incessant calls or the commercial that comes by every day. The site is very well done, you can order from one place, at any time of the day". Dani confided to us that it was very important for him to be accompanied during the selection process but that for the management of his stocks, he appreciated being able to be autonomous. Having an online platform where he can order, track his deliveries and invoicing whenever he wants, is a real time saver for him (which is not negligible when he entrusts us with working more than 70 hours a week!!).

Order in small quantities from a single supplier with a wide range of offers

Dani and Nina wished to have only one wine supplier so as not to multiply the number of interlocutors. It was therefore essential for them that this supplier had a wide choice of references so that they could change the menu on a regular basis. The second desire was that this supplier would allow them to order small quantities so that they would not have to worry about storage and could test products without taking too much risk.

"What we want to offer people is a menu that changes regularly, so the challenge is to be able to buy in small quantities so that we can change our references regularly."
With Les Grappes Pro, they were able to order by 24 bottles only and they have access to a large catalogue of 1,000 winegrowers harvesting throughout France.

The results: A wine list that seduces all our customers and already a project to open a 2nd establishment!

"Originally the wines were just supposed to be a complement to our cocktails, we didn't think they could represent more than 30% of the turnover of alcoholic drinks!" What struck Dani and Nina first of all was the enthusiasm around their project. Since the opening, there hasn't been a moment's respite. Customers appreciate being able to taste the wines of small producers "People like the fact that there is not much choice on the menu and that the wines are produced by harvesting winemakers rather than wines from negociants or cooperatives etc. It is important for them to know where the wines come from, and with Les Grappes, we know it".

Dany greatly appreciates working directly with the harvesting winemakers he puts on his menu and being able to meet them when they come to Paris. "I find the concept of putting professionals in touch with harvesting winegrowers very nice. We even had a visit from a winemaker, Guilhem from the Rière Cadène estate, a very good time".

With this first success, the two friends are about to open a 2nd establishment: a restaurant this time featuring Cantonese cuisine and a much more extensive wine list, still with Les Grappes PRO!

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