Storytelling reservoir

" Wine is one of the most civilized things in the world ," he liked to say.
Hemingway. Even though wine is a product of civilization, a true cultural product, it is unfortunately little known as such. A pity, because it's a gateway to an encyclopedia of knowledge: few skills and know-how fall within the realm of vines and wine… A pity also, because it's a reservoir of wonderful, unusual, original stories – that famous storytelling that appeals to all types of wine tourists, wine lovers, epicureans, or simply curious individuals.

Source of differentiation

One of the measures in favor of wine tourism presented by Hervé Novelli at the first National Wine Tourism Conference is to "encourage the promotion of the wine-cultural heritage of each destination." For a simple reason: it is through knowledge of its own culture, history, and heritage that each vineyard can express its pride and identity, understand its DNA, and reveal its hidden character and make it more appealing.

Wine tourism creation workshop

Finally, based on a better understanding of its wine-related cultural heritage, each vineyard can create authentic and original wine tourism products and services.

André Deyrieux, who also created the wine tourism web magazine in 2005
Winetourisminfrance.com has developed a method – the PVM method – to carry out this unprecedented work of preserving, promoting, and marketing wine cultural heritage. It is already being used by numerous vineyards and wine tourism destinations .