Le magazine Les Grappes avec le parisien
Le magazine
Les Grappes & Le Parisien
Tout ce que vous avez toujours voulu savoir sur le vin sans jamais oser le demander

Cultivating the vine, mastering winemaking or harvesting is an art. Developing wine tourism activities in your field is another! Would you like to welcome visitors to your land? Do you want to increase your sales on site? Here are some tips for creating a wine tourism offer in your field.

Knowing what you want to show to the public

One of the first questions you will need to ask yourself is: what to show to visitors? Depending on the period, the size of your estate, the wines you produce or the reception areas you have, the answer to this question will be different. Indeed, according to the criteria mentioned above, you will introduce budding oenologists to the phases of wine creation in a different way. Once fixed, it is then possible to open the doors of your cellars, livestock cellars or the castle, for example. Without forgetting the vineyard, you got it : there are lots of places to show tourists!

Choose your activities

The fact that each site has a specific role in the wine making process allows visitors to enjoy a wide range of activities. Classic or unusual, you can have your wines tasted (perhaps blindly), discover the different types of soil by strolling through the vines, taste the juices in fermentation or propose an escape game in the cellars. In short, there are dozens of possible activities to help winegrowers discover the vine, wine and winemaking profession.

Communicate about the wine tourism offer

Once your offer is designed and organized, it is very important to communicate about it, otherwise you may have spent a lot of time thinking about activities that will not ultimately be known to consumers. Fortunately, there are several more or less effective communication channels to get people talking about their field. First of all, you can start talking about it around you: word of mouth is, according to experts in the field, the best marketing tool to get people talking about your business. Secondly, in the digital age, it is wise to trust websites that refer to wine tourism players. Indeed, this digital strategy makes it possible to considerably increase the visibility of the offer, in a society where smartphones have become kings. Finally, don’t be afraid and go after the media. At different geographical scales, present your offer on the radio or ask a newspaper to write an article about your initiative.

 

Lucas Chartier

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