3 Tips for Creating Wine Tourism Activities

Growing grapes, mastering the winemaking process, or harvesting the grapes is an art. Developing a wine tourism business on one’s estate is another!

Knowing what you want to show the audience

One of the first questions you’ll need to ask yourself is: what should you show visitors? Depending on the season, the size of your estate, the wines you produce, or the reception areas you have available, the answer to this question will vary. In fact, based on the criteria mentioned above, you’ll introduce budding winemakers to the stages of winemaking in different ways. Once these details are settled, you can then consider opening, for example, the doors to your wine cellars, aging cellars, or the château. And don’t forget the vineyard—as you can see, there are countless places to share with tourists!

Choosing activities

Because each location plays a specific role in the winemaking process, we can offer visitors a wide range of activities. Whether classic or unique, you can host tastings of your wines (perhaps blind tastings), introduce visitors to the different types of soil as they stroll through the vineyards, offer tastings of fermenting must, or organize an escape game in the cellars. In short, there are dozens of activities available to help wine enthusiasts discover the vineyard, the wine, and the winemaker’s craft.

Promoting wine tourism offerings

Once your offering has been designed and organized, it’s very important to promote it; otherwise, you risk spending a lot of time planning activities that consumers will ultimately never hear about. Fortunately, there are several communication channels—some more effective than others—for getting the word out about your business. First, you can start talking about it with the people around you: word of mouth is, according to industry experts, the best marketing tool for generating buzz about your business. Second, in the digital age, it makes sense to rely on websites that listwine tourism providers. Indeed, this digital strategy can significantly increase the visibility of your offerings in a society where smartphones have become king. Finally, don’t be afraid to reach out to the media. At various geographic levels, present your offerings on the radio or ask a newspaper to write an article about your initiative.

Lucas Chartier

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