How to Promote Your Wine Tourism Offering?

Are you a winemaker looking to promote your wine tourism offerings? Les Grappes has some tips to help you increase the number of visitors to your winery!

Offer promotional deals

Organize a contest

Whether you’re new to wine tourism or an experienced player in the industry, it’s important to promote your offerings to attract more and more visitors. “Enter to win a tour of the estate and a tasting for four people”—you can share this slogan on social media, in newspapers, or on local radio stations. Organizing a contest is an effective way to remind curious French and international visitors that your estate is open: on your marks, get set, go!

Provide samples

If you already host wine tourists, offer them samples. A tourist who visits your winery is a potential customer. So, in addition to the tasting, don’t hesitate to give wine tourists samples of your wines: this will increase the chances that they’ll return and make a purchase in the future.

Create a loyalty card

Building customer loyalty is important, and wine consumers are particularly receptive to this, as they remember the wines they liked or didn’t like. So create a loyalty card and offer a free tour or a bottle of wine after a certain number of visits to the winery, for example. A business card is also an effective way to share your contact information with customers.

Promote your wine tourism business and products

Advertise

Promoting your wine tourism offerings is essential, given that dozens of other wineries in your region also offer tours and tastings. Setting your business apart from the rest depends on how you promote it. The winning solution: a sign at the entrance to the estate. Simple and effective, it catches the visitor’s eye. To do this, choose simple, clear words in large print that quickly convey that your estate offers a vineyard tour, a tasting in your cellars, or a horseback ride.

Promote your winery in the media as a leader in wine tourism

Social media plays a bigger role than ever in today’s communication and marketing strategies. If you want to establish yourself as a key player in your region’s wine tourism scene, showcase your offerings on your Facebook, Instagram, or Twitter pages. Post content such as photos, user reviews, or informational brochures so that visitors can get a sense of what their wine tourism experience will be like.

Regional newspapers and local radio stations are also a good way to promote your offer and reach as many people as possible.

Hand out business cards or flyers to your visitors

In the same vein, it’s a good idea to include a business card or flyer with your customers’ purchases. This inexpensive material (which you can make yourself if you’re the DIY type) allows you to provide both basic information—such as your contact details and the different wines you produce—and promotional information, such as a description of your wine tourism activities.